If you think this is another boring article about PPC, you are mistaken. Do yourself a favour and spend just 5 minutes to read through this article. What is PPC? PPC stands for Pay-per-click. This is defined as the placing of a small ad on the results page of a search engine. Payment is made only for the instances when a user clicks on the ad. Hence the name pay-per-click.

PPC is in fact one of the most cost effective and popular ways to drive traffic to a website. A large majority of Internet marketers and small businesses use PPC advertising to drive highly targeted leads to their websites. This is good news for you as this means there is no shortage of people waiting to pay for highly targeted traffic.

You may not believe it but about 6 months ago, I came across a potential PPC minefield. This site called 'Big Daddy' is a search engine with a new concept. Let me ask you, how much time do you spend on Google or Yahoo, or any other 2nd tier PPC for that matter? Personally, I spend a huge amount of time every single day. At Big Daddy, you get paid to search. Yes, you read that right. Big Daddy pays you to search and the money you earn goes straight to your own listings. As a result, you advertise just like you do with the other PPCs. In my setup, I get $0.05 a click.

To help get you started, Big Daddy even pays you $50 upfront. Furthermore, they already have a rank of 25,000 in Alexathis only after 6 months! Give it another 2 or 3 months and they will be a force that cannot be disregarded. Another advantage to Big Daddy is that you get a free top position in a frame. This means that your site is fully on display at the top of the search page. The idea behind Big Daddy is revolutionary. You are getting free traffic to your site just for doing what you normally dosearch. You can get paid anywhere from $1 to $5 per search.

Another thing is that you gain a free top position on a keyword of your choice. That means if anyone searches for that keyword, your site is the only one that would come up on top. If your keyword is 'car'which has about 5 million searches a monthyour website will be the first one on the results list.

New PPC companies start up ever week but Big Daddy tops the list. Not only does it give you great benefits, but it also gives good search results which are comparable to the mainstream search engines.